Carolina Home-Grown Pride to Take Center Stage at State House Market Day
Carolina is a prideful state, and it’s time we carried that pride to South
Carolina’s largest industry, agriculture. However, the industry has historically
been unnoticed by consumers in our state. Recent research indicates that people
prefer locally grown produce and that nearly 90% of shoppers in South Carolina
indicated they would purchase South Carolina grown produce if it was
competitively priced and offered good quality.
The South Carolina Department of Agriculture is hoping
to reflect those findings
in their new branding campaign designed to educate, unify and revitalize the
state’s rural economy by creating an emotional preference for all South Carolina
State House Market Day is the beginning of what the Department of Agriculture
hopes will be a tapping of local resources, boost in state pride and an eventual
increase of the per capita income for rural South Carolina.
WHO: To share the vision for an unprecedented home-grown awakening, Commissioner
Hugh E. Weathers and the South Carolina Department of Agriculture invite all
South Carolina citizens to attend the unveiling of the future of agriculture for
WHEN: Tomorrow, Tuesday, May 22nd at 11 AM at South Plaza at the Statehouse:
will mark a fresh start for South Carolina agriculture at State House Market
Day. The unveiling of the new branding and marketing campaign will be followed
by a celebration bringing farmers, legislators, restaurateurs, business leaders
and the community together to share in the true value of Certified South
CONTACT: Maryanne Belser at Maryanne.Belser@cnsg.com or (803) 233-2452
or Becky Walton at Bwalton@scda.sc.gov or (803) 734-2182.